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Family Varadero

Varadero, Cuba
3.6(411 reviews)
Family

Family Varadero, formerly Selectum Family Resort Varadero, is a 567-room all-inclusive at Km 130 of the Vía Blanca at the entrance to the Hicacos peninsula, 20 km from Varadero's airport. It has had three names in a decade: it opened as Memories Varadero under Canada's Blue Diamond, became Selectum Family Resort Varadero in 2023 when Turkey's ATG Hotels (owned by the tour operator Anex) took over management, and lost that name on 4 June 2026, when ATG terminated all its management and marketing contracts with the owner, Grupo de Turismo Gaviota, one day before the US deadline for foreign companies to cut ties with GAESA. Since then it has been sold under the plain name Family Varadero by the Cuba-specialist channels (booktocuba, cubatravelsclub, Hola Sun) and run on the Cuban state side rather than by a foreign brand.

Things to Know

  • Formerly Selectum Family Resort Varadero

Traveler Insights

Pros

  • +Built for families: three pools including a separate children's pool, a mini club for ages 5 to 12 (9am to 5pm) and a teen club for 13 to 17, per Hola Sun's 2026 sheet, a more complete age split than most Varadero resorts offer
  • +Wide dining spread for the price: a buffet, three a la carte restaurants (Cuban, Italian and Chinese, with La Caleta named by booktocuba), a 24-hour snack bar and five bars including the Duna Beach Bar and a jazz bar
  • +The shortest transfer of any big Varadero resort: 20 km, about 20 minutes, from Juan Gualberto Gómez airport, which matters when you are landing with small children
  • +Cheap for what it is: Cuba-specialist resellers quote about US$112 a night for a double all-inclusive in November 2026, with one child aged 3 to 12 free until 21 December and US$28 a night after that

Cons

  • −The beach entry is rocky, with 10 to 15 feet of rock before swimmable depth; water shoes are effectively mandatory and small children do better in the pools
  • −The service record is a blank page: ATG ended its Selectum management on 4 June 2026 and the hotel is now run on the Cuban state side, and no guest report from after the handover had surfaced by early November 2026, so the warm, well-drilled team praised in 2024 and 2025 cannot be assumed
  • −No Visa or Mastercard from any country has worked in Cuba since 6 June 2026, so bring cash for the whole trip, including the paid extras (Wi-Fi throughout the hotel, spa, massage, hair salon, medical service)
  • −Nationwide power cuts continue and the resort depends on generators, so air conditioning and hot water can drop out; air conditioning reliability was already a complaint in some rooms before 2026

The physical product is unchanged and is the reason to consider it: three pools including a separate children's pool, a mini club for ages 5 to 12 and a teen club for 13 to 17, a buffet plus Cuban, Italian and Chinese a la carte restaurants, a 24-hour snack bar, five bars, a gym and tennis. The beach is the weak point, with a rocky entry that makes water shoes essential and pushes most families to the pools. What has changed is everything around the building: Selectum's programmes, website and Turkish-trained management are gone, the staff now work for the Cuban state side, and no guest account from after the June 2026 handover had surfaced by early November 2026, so treat service quality as unknown rather than assuming the enthusiastic team of 2024 and 2025 is intact. The island-wide caveats apply in full: no Visa or Mastercard from any country has worked in Cuba since 6 June 2026, so this is a cash trip; the national grid fails daily and the hotel runs on generators; and with Air Canada, WestJet/Sunwing and Air Transat all suspended, you fly in via Havana or on a non-Canadian carrier.

It makes sense for budget-minded families who want a modern, well-equipped Varadero base, accept pool swimming over ocean swimming, and are comfortable booking through a Cuba specialist with no brand standing behind the stay. At about US$112 a night for a double all-inclusive in November 2026, with one child aged 3 to 12 free until 21 December, it is priced beside Oasis Varadero (the former Grand Aston, from about US$110) and under Playa Vista Azul (from about US$117), both sold through the same resellers, while the Spanish-run names along Las Américas are a moving target since Iberostar left 12 of its 18 Cuban hotels and Meliá 15 of its 34 in June 2026. If you need a known quantity in service, wait for post-handover guest reports; if price and facilities are what matter, this is one of the cheapest big family resorts still open in Varadero.

Common Questions

Is Family Varadero the same hotel as Selectum Family Resort Varadero?
Yes. It is the same 567-room property at the entrance to the Hicacos peninsula. ATG's Selectum brand managed it from 2023 until 4 June 2026, when ATG ended its contracts with the owner, Gaviota, over the US sanctions on GAESA; the Selectum website now returns a 404 and Hola Sun's old Selectum page redirects to Family Varadero. Before 2023 it was Memories Varadero. Search under all three names when reading older guest accounts, and under Family Varadero when booking.
Is the beach swimmable, or do I need water shoes?
Water shoes are strongly recommended and close to essential for entering the sea here. The entry is rocky, with roughly 10 to 15 feet of rock before you reach swimmable depth, so the three pools are where most guests actually swim, and the separate children's pool is the workaround families use for small kids. If a sandy, walk-in beach is the point of the trip, look further up the peninsula.
What ages do the kids and teen clubs take?
Hola Sun's 2026 sheet lists a mini club from 9am to 5pm for ages 5 to 12 and a teen club for 13 to 17, with a dedicated children's pool alongside the two main pools. Activities and timetables follow the hotel's own programming and can vary, as booktocuba's listing notes, and there is no post-June 2026 guest account yet describing how the clubs run under the new management, so ask on arrival rather than planning around a published schedule.
How do I book and pay for Family Varadero now?
Through a Cuba specialist: booktocuba sells a double all-inclusive at about US$112 a night (maximum two adults plus two children per room, check-in 4pm, check-out noon, one child aged 3 to 12 free until 21 December 2026), cubatravelsclub lists it from the same price, and Hola Sun carries it in its Varadero catalogue. You pay the reseller in advance and arrive with cash: no Visa or Mastercard from any country has worked in Cuba since 6 June 2026, and the paid extras (Wi-Fi, spa, massages, medical service) are settled on the island.
Can I take a day trip to Havana from Varadero?
Yes. Havana is about 140 km away, roughly two to two and a half hours by road. Gaviota Tours said in October 2026 it is running private and shared transfers between Havana, Varadero and the international airports this winter, and booktocuba sells a shared hotel-to-hotel transfer between Havana and Varadero at US$22 per person per leg, with Family Varadero on its pick-up list. Organised excursions from the hotel itself depend on the new management's programme, so ask at the desk on arrival rather than counting on a specific tour.

What's nearby

  • Varadero Beach
    Varadero Beach
    20 min drive · 8.9 mi
  • Matanzas
    Matanzas
    35 min drive · 21 mi
  • Cárdenas
    Cárdenas
    25 min drive · 11 mi
  • Mansión Xanadú
    Mansión Xanadú
    15 min drive · 7.5 mi
  • Cueva de Saturno
    20 min drive · 10 mi
  • Cueva de Ambrosio
    Cueva de Ambrosio
    25 min drive · 12 mi
More things to do (24)
  • Catamaran trip to Cayo Blanco · excursion20 min drive · 10 mi
  • Varadero West Beach · beach10 min walk · 0.5 mi
  • Marina Dársena de Varadero · marina4 min drive · 1.1 mi
  • Varadero Skydiving Centre · adventure park6 min drive · 1.6 mi
  • Museo de Varadero · museum11 min drive · 4.8 mi
  • Parque Josone · nature11 min drive · 4.7 mi
  • Playa Coral · beach20 min drive · 10 mi
  • Marina Chapelín · marina20 min drive · 10 mi
  • Varadero Golf Club · golf20 min drive · 7.9 mi
  • Varahicacos Ecological Reserve · nature20 min drive · 12 mi
  • Museo Oscar María de Rojas, Cárdenas · museum25 min drive · 11 mi
  • Museo Batalla de Ideas, Cárdenas · museum25 min drive · 11 mi
  • Museo Memorial El Morrillo · historic site25 min drive · 16 mi
  • Marina Gaviota Varadero · marina25 min drive · 14 mi
  • Museo Central Azucarero José Smith Comas · museum30 min drive · 18 mi
  • Teatro Sauto · historic site35 min drive · 20 mi
  • Museo Farmacéutico, Matanzas · museum35 min drive · 21 mi
  • Cuevas de Bellamar · nature35 min drive · 19 mi
  • Ermita de Monserrate · viewpoint40 min drive · 22 mi
  • Yumurí Valley viewpoint · viewpoint40 min drive · 22 mi
  • Castillo de San Severino (Slave Route Museum) · historic site40 min drive · 22 mi
  • Yumurí Valley viewpoint · viewpoint45 min drive · 25 mi
  • Bacunayagua Bridge viewpoint · viewpoint50 min drive · 33 mi
  • Base Náutica de Puerto Escondido · marina60 min drive · 36 mi

Amenities

Kids Club
Nightly Entertainment
Beach

Google Reviews★ 3.6 · 411 reviews

Santiago
4 weeks ago

“Excellent New Year's Experience Our stay for New Year's was wonderful.The service was exceptional, with friendly and attentive staff. The cleanliness throughout the resort was impeccable and constant. The activities organized for the celebration were...”

Gabriel S.
a month ago

“Fantastic resort!! Very nice staff, rooms, i just loved the food, entertainment, im not gonna say it has the best section of Varadero Beach but it is good as well, the water is cristal clear... i love sports so enjoyed working out at the nice GYM the...”

Lauren S.
3 months ago

“I recently got back from a 7-day stay. We had a great stay at the resort overall! The food was ok, just very repetitive, however we liked the à la carte restaurants. One thing to note is that you’re only allowed to order one appetizer, entrée, and de...”

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